When I started the degree I thought I knew what my brand was, but it wasn't until I’ve come to this course (Business Branding and Storytelling) that I have truly understood how to connect with my customers. Throughout this time, I have been able to learn more about what can make my company shine to the customers. I’ve learned what things I can use on my logo and on my statements to make a great impression on the customers and to keep their loyalty.
The 22 Immutable Laws of Branding helped me understand the most common mistakes most companies do and how to work around them to give my brand and company a steady place in my customers' hearts. I believe that with all the knowledge acquired this month my company will have a better structure that will be to create a lasting impression in the world.
This month has pushed me to further explore the nature of why my company exists and deepen our mission and vision. With the knowledge acquired during this course, my partner and I have been able to explore more of what makes you who we are and what is really what we want to accomplish. We have learned how to make our company an extension of ourselves and how to connect with not only people like us but with others to grow and understand the market. I have seen through these studies how brands grow or flop; how they evolve or just die.
I believe that from now on our company is more focused on the future and more clear of our path using the knowledge received from this course. I am more than prepared to take the rails and bring my company to a new clearer path where we can grow and serve our customers with our best products and practices.
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